Overview

Job title: Strategy Lead

Company: Redrob by McKinleyRice

Job description: ‘Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.’ Employer: Brand Catapult Position: Strategy Lead Years of Experience: 3+ years Community Location: New Delhi Employment Type: Full Time CONNECT Company Overview (https://mckinleyrice.com/) McKinley Rice is not just a company; it’s a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we’re a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence. Redrob by McKinley Rice: The Next Frontier in Professional Development Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice’s latest venture, marking a new chapter in our expansion. Proudly introducing Redrob-a groundbreaking AI platform-we’re set to redefine professional development. Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals’ aspirations. Fueled by our funded growth, we’re poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready. Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards. About Brand Catapult They are a group of branding and marketing experts closely working with various brands to create fresh new concepts, iconoclastic branding design, and innovative marketing strategies that challenge convention. How to become a part of Brand Catapult and enjoy the benefits: Step 1: Fill in the application form and register via RedRob. Step 2: Clear the interview process. Step 3: Be a part of the team Brand Catapult ! EXPERIENCE Duties you’ll be entrusted with: Write Inspirational Creative Brief – The Strategic Planner is responsible for providing The strategic direction and inspiration for the creative solution to the Client & communication need Understands and applies research tools : Focus Group Discussions, Interviews, Dipstick interviews. Also has strong understanding of digital research tools on Facebook, Google and Third party tools (ComScore, Radian 6 etc) . Ability to convert data into relevant insights Have familiarity with digital planning models like Purchase Journeys, brand funnel, social calendars etc. Good communication skills with an ability to make impactful PowerPoint presentations at pace Platform Understanding: Understanding of key digital platforms and what makes them work Cross functioning with digital media, content planning and social media teams to drive brand innovation, engagement and penetration across marketing ecosystems along with head strategy. Expectations from you: Basic Requirements Some formal post graduate education in marketing is preferred but not essential if you have the right experience 6-8 years in digital or mainline agencies Curious about popular culture and technology and trends Collaborative and ability to work with different teams Loves brands and advertising and follows them closely

Location: Delhi

Job date: Thu, 25 Jan 2024 23:07:00 GMT