Job title: PODS365 – Manager – Digital Marketing (4-6 yrs) Delhi NCR (Online/Digital Marketing)

Company: PODS365

Job description: Job description :Responsibilities :- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements and skills :- Proven SEO experience- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)- Experience with A/B and multivariate experiments- Working knowledge of HTML, CSS, and JavaScript development and constraints- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM- BS/MS degree in a quantitative, test-driven field (ref:updazz.com)

Location: Delhi

Job date: Sat, 23 Mar 2024 03:16:26 GMT