Overview


Job title: Marketing Strategist

Company: Cognizant

Job description: Marketing ConsultantQualification: • MBA in Marketing/Marketing Strategy/Media & Communications is strongly preferred

  • • Master in Marketing Management/Marketing Strategy/Media & Communications and related domains.

Responsibility:Project, Process, and Business Responsibilities:

Senior Manager - Contracts Administration & Claims Management
  • As the key strategist, develop a deep understanding of client’s brand, markets, target audience, competitors among others Basis understanding of client’s larger goal, build a overall marketing strategy.
  • Should work/consult on channel strategy, content strategy, media planning, media buying (advisory), traditional channel liaising all the while managing marketing budgets.
  • To work on personalization and targeting strategies in line with overall journeys to ensure optimized results.
  • The role entails also identifying areas of improvement for the client and should consult the client and be able to integrate new technology/systems/channels.
  • As a strategist, leading and mentoring teams of content, Mar Tech specialists, analysts among other and ensuring overall smooth execution of the strategy.
  • As the key client liaison, should be able to conduct meetings with senior client leadership, enable them with decisioning and ensuring continued growth of business.
  • Leading key efforts of branding, new product enablement, creative conceptualization, and marketing automation.
  • Lead efforts related to multiple business development opportunities, lead teams to ensure valued wins.
  • Identifying valued opportunities within current client accounts to expand business portfolio and build valued business relationships.

People Management:

  • Ability to liaise with a large number of internal and external stakeholders.
  • Leading and mentoring large project execution teams.
  • Mentoring reportees.
  • Liaising with senior leadership both internally and externally.

Key Decision Rights:

  • Project, Business Development, Team Planning, Resourcing, pricing.

Must Have Skills

  • Personalization – campaign
  • Personalization – copy
  • Social media ads
  • Search Marketing
  • Change Mgmt Communication
  • Site Merchandising
  • Online Reputation Management
  • Media Strategy
  • MarTech Strategy
  • Affiliate Marketing
  • Brand and Content strategy
  • Campaign Strategy
  • Campaign Orchestration
  • Omni-Channel Strategy
  • MDG Business Partner
  • Partner onboarding
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Online Marketing

Good To Have Skills

  • Social Listening
  • Organic Social Media
  • Paid Ads
  • Marketing Analytics

Employee Status : Full Time EmployeeShift : Day JobTravel : NoJob Posting : Apr 25 2024About Cognizant Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us

Location: Indore, Madhya Pradesh

Job date: Fri, 26 Apr 2024 22:01:46 GMT