Job title: Campaign Analyst

Company: Cognizant

Job description: Campaign AnalystQualification: • Graduation in marketing/data analytics/statistics

  • • MBA (Preferable) from the Marketing domain.
  • • Experience/certifications in data analysis domain is a must.

Responsibility:Project, Process, and Business Responsibilities:

Manager - Direct Sales - Insurance (2-5 yrs) Delhi NCR (BFSI Sales)
  • ‘Understanding of campaign objectives and working on the analysis in line with final campaign goals to ensure optimization and best ROI.
  • ‘Export data from across channels to Marketing systems such as CRM for optimal tracking and analysis.
  • ‘Identify scope for automated data tracking and consult with MarTech owners to establish workflows.
  • ‘Undertake data analysis including data cleaning, synchronization, modelling, automation and report the results in form of business presentation.
  • ‘Create campaign performance dashboards that would enable ease of data understanding for the client.
  • ‘Interact with various MarTech platforms including digital ads, programmatic, campaign automation among others to extract data and understand the workflows to enable analysis in line with the workflows.
  • ‘Have a thorough understanding of the KPIs and metrics to enable a structure analysis.

People Management:

  • ‘Ability to contribute effectively as a team player.

Key Decision Rights:

  • Project related decisioning in consultation with Campaign/Project Manager.

Must Have Skills

  • Personalization – copy
  • Social-Listening advertising
  • Campaign Execution
  • Paid Ads
  • Change Mgmt Communication
  • Site Merchandising
  • Marketing Automation

Good To Have Skills

  • Organic Social & Google Ads
  • Social Listening
  • Search Marketing

Employee Status : Full Time EmployeeShift : Day JobTravel : NoJob Posting : Apr 25 2024About Cognizant Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us

Location: Indore, Madhya Pradesh

Job date: Fri, 26 Apr 2024 22:47:15 GMT