Overview
Job title: Assistant Vice President- Marketing
Company: Max Financial Services
Job description: Job Description Position AVP – Marketing (BPP) Department Marketing Function Brand-Products-Platform-Controls Reporting to Vice President – Marketing Band 3 Location Gurugram Team size (D/I) 1-2 JOB SUMMARY We are looking for a category lead for marketing. Candidate should know the art and science of translating business challenges to marketing solutions. Candidate should have 8-10 years of experience either in financial sector or in B2C and B2B2C marketing domain. Domain understanding of financial products is an added advantage. The responsibilities will include driving category expansion, brand building in the category and product marketing across the various life insurance channels. The core purpose of this role is to build overall marketing strategy that will position Max Life Insurance as a preferred life insurance solution provider within the category. KEY RESPONSIBILITIES Category Development through Thought Leadership Platforms Strategize, develop, and implement initiatives to establish the brand as a thought leader in the life insurance category by building lasting marketing platforms Identify and leverage opportunities for participation in media platforms like industry conferences, seminars, and forums to enhance the brand’s thought leadership and share of voice in that category Drive awareness around the category with sellers internally via channels like agency, Bancassurance and other brokers to aid category growth Brand Development and preference building in the Category Develop and execute end to end brand campaigns aligned with the brand’s philosophy, ensuring best in class visibility and consideration for the segment Collaborate across functions including insights, products, operations, strategy, and business internally to arrive at sharp narratives for the brand Collaborate with creative partners to create compelling communication that resonates with the target audience Product Marketing Work closely with the Cross-functional Group in the organization for product launches to design & develop product launch positioning in line with market trends, consumer behavior and differentiated against competition Build Go-to-market strategies for new products and existing revived products Work consistently with cross functional teams to manage the product marketing calendar in order to aid pre-aligned product mix for the organization Champion all below the line, digital and experiential marketing initiatives and adept at building content married to requirements on channel, objective & purchase stage Compliance and Regulatory Liaise with compliance for regulatory approvals on content and communication Ensure adherence to regulatory modifications Ensure zero business impact because of regulatory changes or campaign changes Ensure every content piece is in adherence to IRDAI guidelines and are duly filed with IRDAI Develop, manage, and optimize the category budget ensuring cost-effectiveness and maximum ROI Regularly monitor and report on budget utilization, making adjustments as required Key competencies/skills required 8-10 years of experience into marketing roles BFSI Domain Knowledge Ability to handle multiple projects & stakeholders at a time Creative mindset, quick thinker & attention to detail Organized approach & ability to handle pressure Must be strong in reading Indian consumer insights in category Must be in love with innovative communication and use it as a tool to change consumer behavior Must be able to create content for category development Excellent communication, analytical, and strategic thinking skills Key Performance Metrics Category campaign reach and effectiveness – internal & external Brand consideration in category Quality of execution, adherence to timelines and innovation quotient for marketing support Product marketing internal voice of customer + creative partners’ feedback Achievement of category business and product mix targets Product launch impact measured through marketing & business metrics Job Description Position AVP – Marketing (BPP) Department Marketing Function Brand-Products-Platform-Controls Reporting to Vice President – Marketing Band 3 Location Gurugram Team size (D/I) 1-2 JOB SUMMARY We are looking for a category lead for marketing. Candidate should know the art and science of translating business challenges to marketing solutions. Candidate should have 8-10 years of experience either in financial sector or in B2C and B2B2C marketing domain. Domain understanding of financial products is an added advantage. The responsibilities will include driving category expansion, brand building in the category and product marketing across the various life insurance channels. The core purpose of this role is to build overall marketing strategy that will position Max Life Insurance as a preferred life insurance solution provider within the category. KEY RESPONSIBILITIES Category Development through Thought Leadership Platforms Strategize, develop, and implement initiatives to establish the brand as a thought leader in the life insurance category by building lasting marketing platforms Identify and leverage opportunities for participation in media platforms like industry conferences, seminars, and forums to enhance the brand’s thought leadership and share of voice in that category Drive awareness around the category with sellers internally via channels like agency, Bancassurance and other brokers to aid category growth Brand Development and preference building in the Category Develop and execute end to end brand campaigns aligned with the brand’s philosophy, ensuring best in class visibility and consideration for the segment Collaborate across functions including insights, products, operations, strategy, and business internally to arrive at sharp narratives for the brand Collaborate with creative partners to create compelling communication that resonates with the target audience Product Marketing Work closely with the Cross-functional Group in the organization for product launches to design & develop product launch positioning in line with market trends, consumer behavior and differentiated against competition Build Go-to-market strategies for new products and existing revived products Work consistently with cross functional teams to manage the product marketing calendar in order to aid pre-aligned product mix for the organization Champion all below the line, digital and experiential marketing initiatives and adept at building content married to requirements on channel, objective & purchase stage Compliance and Regulatory Liaise with compliance for regulatory approvals on content and communication Ensure adherence to regulatory modifications Ensure zero business impact because of regulatory changes or campaign changes Ensure every content piece is in adherence to IRDAI guidelines and are duly filed with IRDAI Develop, manage, and optimize the category budget ensuring cost-effectiveness and maximum ROI Regularly monitor and report on budget utilization, making adjustments as required Key competencies/skills required 8-10 years of experience into marketing roles BFSI Domain Knowledge Ability to handle multiple projects & stakeholders at a time Creative mindset, quick thinker & attention to detail Organized approach & ability to handle pressure Must be strong in reading Indian consumer insights in category Must be in love with innovative communication and use it as a tool to change consumer behavior Must be able to create content for category development Excellent communication, analytical, and strategic thinking skills Key Performance Metrics Category campaign reach and effectiveness – internal & external Brand consideration in category Quality of execution, adherence to timelines and innovation quotient for marketing support Product marketing internal voice of customer + creative partners’ feedback Achievement of category business and product mix targets Product launch impact measured through marketing & business metrics
Location: Gurgaon, Haryana
Job date: Sat, 11 Nov 2023 23:55:01 GMT
